How similiar is too similiar when it comes to business names?

Hi, I am looking to startup a new business that designs and builds custom PC's, and I am fond of the term ''ware'' as it's a common word in the PC industry, ie. softWARE, hardWARE, adWARE, spyWARE, etc.

My question is, if I name my business something like ''LightningWare'' or ''PowerWare'' (those are just made up examples) am I likely to run into any legal issues, since another major custom PC manufacturer out there is named ''AlienWare'' ?

Since ''Ware'' is such a common term in the PC industry, I'm hoping it wouldn't be an issue. What do you think?

How similiar is too similiar when it comes to business names?abtuvurys 2005

''Too similar'' -- from a legal standpoint -- is when the name is ''confusingly similar'' to that of a competitor. If your name confuses as little as 5% of potential customers, you could be held liable for lost profits if the owner of the ''senior'' registered trademark sues you.

The name ''ware'' is generic, and you won't get into any trouble as long as your name isn't ''confusingly similar'' to that of another.

Good luck.

How similiar is too similiar when it comes to business names?antivirus programs

Just as long as it is not exactly the same you're OK.

I used to work for a small company called SVM Machining and there was another bigger company within 20miles called SVM Group. They only thing is that people might confuse the two, we used to get some calls for the other company.
You know, to tell the truth, most of us are not real computer savvy...make it easy for us..

How about Computer Design Associates...simple...to the point, and everyone knows what your company does.!